Lifecycle Marketing

Creating a sales and marketing strategy for a small business can be daunting. Infusionsoft’s Lifecycle Marketing model provides a simple framework you can use to design a marketing plan that will help you attract customers, grow sales and deliver an experience that wows your customers. Lifecycle Marketing was developed by a team of sales and marketing experts at Infusionsoft, and has helped thousands of small businesses achieve success. When put into action, Lifecycle Marketing will help you grow sales and give you more time to focus on the things you love.


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Let’s face it, most consumers aren’t actively looking for your company’s name. More often than not, they’re looking for a solution that satisfies a particular need they have, and will discover you either by accident or because you have a great strategy in place that attracts new website visitors.

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Consumers have access to more information than ever before. They’re doing their research before they make decisions, and they’re paying more attention to price and value. Studies show that 82% of consumers research a product before they buy.

Perception of value plays a vital role in purchase decisions. Savvy small business owners know that the experiences and interactions that consumers have with brands shape their decisions to buy (or keep looking). Often times, these experiences begin before a consumer even realizes that they have a need. One of the most effective things small business owners can do is develop a promotional strategy that positions their products or services as the obvious choice when customers are ready to buy.

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In today’s competitive economy, it takes extra effort to differentiate your business from the others in your industry. If you want to develop your brand, it’s important to differentiate your product or service based on value, not price. By consistently wowing your customers each time you interact with them, they will stay engaged with your business (and refer their friends).

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